Terms of Service

01This agreement

These Terms of Service govern your use of awava.ai and of the services provided by BLOCKFREEDOM LLC, a Massachusetts limited liability company doing business as Awava (“Awava”, “we”, “us”).

By using this site, engaging our services, or messaging a number we operate, you agree to these terms. If you are agreeing on behalf of a company, you confirm you have authority to bind it.

These terms work alongside our Privacy Policy, which is incorporated by reference.

• BLOCKFREEDOM LLC (d/b/a Awava)
• 5 New Templeton Rd
  Hubbardston, MA 01452
• (508) 571-8089
• hello@awava.ai
• awava.ai

02The services

Awava provides a monthly system for local service businesses. Depending on your plan, it includes:

• Website design and hosting — a custom site, typically 10 to 20 pages, built, written, hosted and maintained by us.
• Automated lead follow-up — a unified inbox and automated response sequences across calls, texts, web forms and connected profiles.
• Missed-call text-back — automatic text replies to unanswered calls on your existing business number.
• Review requests — automated requests for customer feedback after completed jobs, with responses routed according to the configuration you select. See Your responsibilities regarding third-party platform policies.
• Marketing campaigns — segmented text and email campaigns to your customer database.
• On-site SEO and Google Business Profile management.
• Google Ads management — campaign build and management. Ad spend is separate; see Fees and billing.
• 24/7 AI Voice — an optional add-on in which an automated voice agent answers calls, books appointments and records call summaries.

We may change, improve or discontinue individual features. We will not materially reduce what your plan includes without telling you first.

03Fees, billing and term

Price

The Awava system is $297 per month. The 24/7 AI Voice add-on is an additional $97 per month, for $394 per month fully loaded. Prices are in US dollars and exclude any applicable taxes.

No setup fee

There is no setup fee and no build fee. The initial website build is included in the monthly price.

Term and cancellation

Service is month to month. There is no fixed contract term. You may cancel at any time with 30 days notice. Your service continues, and remains billable, through that 30-day period. Fees already paid are not refundable except where required by law.

Advertising spend

Advertising spend is not included in the monthly fee. Where we manage Google Ads, the ad budget is paid by you directly to Google on your own billing account. We manage the campaigns; we do not resell or mark up media.

Billing

Fees are billed monthly in advance to the payment method on file, on the same day each month. If a payment fails we will contact you; services may be suspended if an invoice remains unpaid after a reasonable cure period.

Price changes

We may change prices with at least 30 days written notice. If you do not accept a change, you may cancel under the notice terms above before it takes effect.

04SMS messaging programme

Awava operates text messaging for its own communications and on behalf of client businesses. By providing a mobile number, or by calling or texting a number we operate, you consent to receive text messages relating to that business.

What you may receive

Replies to missed calls and enquiries, appointment confirmations and reminders, job and dispatch updates, feedback and review requests, and — where you have separately agreed — promotional offers from the business you contacted.

Consent

We send messages only with express consent, obtained through a form with clear consent language, by your calling or texting a number we operate, by your giving a number to a business and agreeing to text contact, or by your texting a keyword. Consent is never a condition of purchase. We do not message purchased, rented or third-party lists.

Frequency

Message frequency varies with your interaction with the business. Conversational replies are sent as needed; recurring messages typically number fewer than ten per month.

Rates

Message and data rates may apply. We do not charge for messages; your carrier may.

STOP and HELP

Reply STOP at any time to opt out. You will receive one confirmation and no further messages from that programme. Reply HELP for assistance, or call (508) 571-8089.

Privacy

Delivery

Carriers are not liable for delayed or undelivered messages. Delivery depends on your carrier, device and coverage.

Client obligations

If you are an Awava client using the messaging system, you are responsible for ensuring every number in your database has given valid consent, for honouring opt-outs, and for complying with the Telephone Consumer Protection Act, CTIA guidelines, carrier requirements and any other applicable law. You must not use the system for prohibited content categories, including but not limited to high-risk financial services, illegal substances, or content prohibited by carrier policy.

05Your responsibilities

As a client, you agree to:

• provide accurate information about your business, licensing, services and service area;
• supply content, photographs and access we reasonably need to build and run the system, and hold the rights to anything you supply;
• respond to leads the system delivers — we can produce the enquiry, we cannot do the work;
• maintain valid consent for every contact in your database; and
• use the services lawfully.

Third-party platform policies

The services connect to platforms operated by others — including Google Business Profile, Google Ads, Meta and messaging carriers. Each has its own terms, policies and enforcement, and those govern your account on that platform.

You are responsible for ensuring your use of the services complies with the policies of any platform you connect, including the review policies of Google Business Profile and any other review platform. You choose how review requests and responses are configured for your business. Awava does not warrant that any particular configuration complies with a given platform’s policies, and we are not responsible for action a platform takes against your account, including removal of reviews or suspension of a profile.

If you are unsure whether a configuration is appropriate for your business, take your own legal advice before enabling it.

06Content and ownership

What you own

You own your domain name, your business content, your photographs, your customer data and your reviews — at all times, including after you leave. On cancellation we will export your customer list, your content and your review history and hand them over.

What we own

We retain ownership of our platform, templates, automation frameworks, code libraries and know-how. Your website is built and hosted on our platform; that is what makes same-day edits and the automation layer possible. On cancellation, hosting ends and the site comes down. We will provide the content and copy so another developer can rebuild without starting from zero, but the platform itself does not transfer.

Licence to us

You grant us a non-exclusive licence to use your name, logo and materials as needed to provide the services. We will ask before using your business as a named case study or testimonial.

07Acceptable use

You must not use the services to: send unsolicited or unlawful messages; misrepresent your identity, licensing or qualifications; infringe intellectual property; transmit malware; attempt to gain unauthorised access to our systems or another customer’s data; scrape or resell the platform; or engage in any activity prohibited by law or by carrier policy.

We may suspend or terminate services immediately for a breach of this section.

08Disclaimers

The services are provided “as is” and “as available”. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement.

We do not guarantee results. Any figures on this site describing leads, bookings, revenue, rankings or reviews are illustrative of what the system has produced in specific cases. They are not a promise of what it will produce for you. Marketing outcomes depend on your market, pricing, capacity, reputation and how quickly you respond to the leads delivered.

We do not guarantee any particular search ranking, ad cost, message deliverability, or uninterrupted or error-free operation.

09Limitation of liability

To the fullest extent permitted by law, BLOCKFREEDOM LLC is not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost data or business interruption, arising from or relating to the services — whether in contract, tort or otherwise, and even if we have been advised of the possibility.

Our total aggregate liability arising from or relating to the services is limited to the amount you paid us in the three months immediately before the event giving rise to the claim.

Some jurisdictions do not allow certain exclusions, so parts of this section may not apply to you.

10Indemnification

You agree to indemnify and hold harmless BLOCKFREEDOM LLC, its members, officers and contractors from any claim, loss, liability or expense (including reasonable legal fees) arising from your use of the services, your content, your breach of these terms, your messaging practices, or your breach of a third-party platform’s policies.

11Termination

You may cancel at any time with 30 days notice, as set out in Fees, billing and term. We may suspend or terminate services for non-payment, for breach of these terms, or where required by law or carrier policy.

On termination: your website is taken offline, automations stop, and we export and hand over your customer data, content and review history. Sections that by their nature should survive — ownership, disclaimers, liability, indemnity and governing law — survive termination.

12Governing law and disputes

These terms are governed by the laws of the Commonwealth of Massachusetts, without regard to conflict-of-laws rules. The state and federal courts located in Massachusetts have exclusive jurisdiction over any dispute, and both parties consent to venue there.

Before filing anything, please call us. Most disputes are a misunderstanding that a phone call resolves faster than a lawyer does.

13Changes to these terms

We may update these terms as our services or the law change. The effective date at the top of this page shows when they last changed. Material changes will be posted here before they take effect, and for active clients we will give notice. Continuing to use the services after a change means you accept the updated terms.

14Contact us

Questions about these terms go to:

• BLOCKFREEDOM LLC (d/b/a Awava)
• 5 New Templeton Rd
  Hubbardston, MA 01452
• (508) 571-8089
• hello@awava.ai
• awava.ai

Awava is a brand of BLOCKFREEDOM LLC. Written notice under these terms, including notice of cancellation, should be addressed to BLOCKFREEDOM LLC at the address above, or given by phone to (508) 571-8089.