Contractors who stopped
losing calls.

We were losing every call we missed, which in July is most of them. The text-back alone paid for the year in the first three weeks. The site is better than anything in our market — that part still surprises customers when they land on it.

I stopped chasing reviews. They just come in now. We went from 38 to 214 on Google in five months and I have not asked a single customer face to face.

The answering service took messages. This books jobs. I listened to a recording of it handling a burst pipe at eleven at night — it got the address, told her which valve to shut, and had Kevin on the road.

What sold me was that they did not try to sell me a website. They asked what my average panel upgrade was worth and how many calls I was missing a week, then did the arithmetic in front of me. It was not close.

Quarterly plans live or die on retention. The campaigns tool means my customers hear from me between visits, in about a minute of my time. Renewals are up and I did not hire anyone.

I had a site I paid $6,000 for that did nothing. They plugged the system into it instead of forcing a rebuild, and told me straight that the site was fine and the follow-up was the problem. They were right. We rebuilt six months later on my call, not theirs.

Every lead gets answered in under a minute now, including the two in the morning ones. My guys stopped fielding calls from ladders. The whole thing was live in eight days.

The seasonal campaigns are the part I did not expect to care about. One text about pre-monsoon cleanups filled two weeks. That is not marketing, that is payroll covered.

Twenty-three years in business and I never had a number for how many leads I was losing. Now I have one, and it goes down every month. The reporting is honest — they show me the campaigns that flopped too.