THE CHALLENGE
What was actually broken.
Blueline had 38 Google reviews after nine years and a 4.2 rating, which put them below two competitors in the map pack. They also had roughly nine hundred past customers sitting in an invoicing app that had never been used to sell anything. Every March and October — the shoulder months between heating and cooling season — the schedule emptied out and there was no lever to pull.
NATE-certified techs·Serving the Treasure Valley(208) 555-0192Open today until 8 PM
BBlueline HVACSince 2011HeatingCoolingAir qualityPlans(208) 555-0192Call or textBook Service
Heating, cooling & air quality
Comfort, on the
first visit.
first visit.
Repair, replace, maintain. Seven days a week, with a tech at your door the same day.
Book my visitSee plans
4.9214 Google reviews
Live availabilityBook in 60 secondsPick a slot — no call needed.Full name(208) 555-01ZipHeating or cooling?See today’s timesConfirmation texted instantly
RepairSame-day, 7 daysReplaceFinancing from $89/moMaintenanceTwice-yearly tune-ups
NATE-certifiedFinancing availableSame-day service10-year parts warranty
Blueline HVAC — homepage as built.
WHAT WE INSTALLED
The website, and the system behind it.
Built and live in ten days. Text-back was switched on first, two days in, because it starts returning money immediately.
- A 14-page websiteHeating, cooling, indoor air quality, maintenance plans, financing, plus four service-area pages.
- 5-Star Magic review funnelAutomatic request two hours after every completed job, with private routing for anything under four stars.
- Customer database and campaignsNine hundred past customers imported, segmented by last service date and equipment age.
- One-click seasonal campaignsPre-written tune-up and pre-winter check campaigns ready to send in about a minute.
- Follow-up and text-backInstant reply on every lead, eight-day sequence, missed calls texted back automatically.
RESULTS
What it returned.
+176
New Google reviews in five months, rating up from 4.2 to 4.9.
$8,900
Booked from a single text campaign to 412 past customers.
3.1×
More leads reaching a booked appointment.
I stopped chasing reviews. They just come in now. We went from 38 to 214 on Google in five months and I have not asked a single customer face to face. The March campaign filled a week I normally spend worrying.
MORE WORK
Other builds.
ID Lic. #RCE-38122·Boise · Meridian · Eagle · Nampa(208) 555-0148Open today until 6 PM
SSummit RoofingEst. 2009ServicesRoofingStormFinancing(208) 555-0148Call or textFree Estimate
Roofing & storm restoration
Roofs that outlast
the weather.
the weather.
Licensed, insured, and out on estimates within 24 hours. Financing available on full replacements.
Get my free estimateSee our work
4.9214 Google reviews
Instant replyFree roof inspectionTwo questions. No obligation.Full name(208) 555-01ZipRepair or replacement?Get my free quoteAnswered in under a minute
Roof replacementAsphalt, metal, tileStorm & hailWe handle the claimRepairsSame-week service
Licensed & insuredFinancing availableFree inspections50-year warranty
Hi! I can price a repair or book a free estimate — which do you need?Need a full replacement quote
Write a message…
Custom websiteAI chat assistantLead captureMissed-call text-backReview funnelOn-site SEO
OR CCB #201884·Bend · Redmond · Sisters(541) 555-0177Answering now — 24/7
CCascade Plumbing24/7 emergencyEmergencyDrainsWater heatersRepiping(541) 555-0177Call or textCall now
24/7 emergency plumbing
Plumbers who
pick up.
pick up.
Burst pipe, backed-up drain, no hot water. Flat-rate pricing, quoted before we start the work.
Get help nowBook online
4.9188 Google reviews
Answering nowGet a plumber todayTell us what is happening.Full name(208) 555-01ZipWhat is going on?Send & get a timeDispatched in minutes, not days
EmergencyOn the road in 60 minDrains & sewerCamera inspectionWater heatersSame-day swap
Licensed & bondedFlat-rate pricingNights & weekendsUpfront quotes
Emergency dispatchedAI Voice answered in 1 ring
Custom website24/7 AI VoiceMissed-call text-backLead captureReview funnelOn-site SEO
BOOK A CALL
Stop losing jobs to voicemail.
Fifteen minutes. We will show you exactly what your system would look like, what it costs, and what it should return.