THE CHALLENGE
What was actually broken.
Dave had one page built in 2016, a phone he answered from the top of a ladder, and the best crew in the valley. During storm season the phone rang sixty times a week and roughly half of those calls went nowhere — no voicemail, no callback, no idea what they were worth. The site ranked for "Summit Roofing" and nothing else, which meant it only ever reached people who already knew the name.
ID Lic. #RCE-38122·Boise · Meridian · Eagle · Nampa(208) 555-0148Open today until 6 PM
SSummit RoofingEst. 2009ServicesRoofingStormFinancing(208) 555-0148Call or textFree Estimate
Roofing & storm restoration
Roofs that outlast
the weather.
the weather.
Licensed, insured, and out on estimates within 24 hours. Financing available on full replacements.
Get my free estimateSee our work
4.9214 Google reviews
Instant replyFree roof inspectionTwo questions. No obligation.Full name(208) 555-01ZipRepair or replacement?Get my free quoteAnswered in under a minute
Roof replacementAsphalt, metal, tileStorm & hailWe handle the claimRepairsSame-week service
Licensed & insuredFinancing availableFree inspections50-year warranty
Hi! I can price a repair or book a free estimate — which do you need?Need a full replacement quote
Write a message…
Summit Roofing — homepage as built.
WHAT WE INSTALLED
The website, and the system behind it.
Built and live in ten days. Text-back was switched on first, two days in, because it starts returning money immediately.
- A 16-page websiteSix service pages — replacement, repair, storm damage, metal, gutters, inspections — and four city pages for Boise, Meridian, Eagle and Nampa.
- Missed-call text-backLive on the existing number within 48 hours, before the rest of the build was finished.
- Automated follow-upEight-day sequence on every form fill and Google message, with owner alerts on anything worth over $8,000.
- Review funnelAutomatic request two hours after each job closes, routed by rating.
- On-site SEO and GBPSchema, internal linking, compressed imagery, and a rebuilt Google Business Profile with service-area targeting.
RESULTS
What it returned.
+$31k
Attributed revenue in the first 90 days after launch.
+41%
More form starts than the previous site, first 60 days.
#2
For "roof replacement boise" within four months.
We were losing every call we missed, which in July is most of them. The text-back alone paid for the year in the first three weeks. The site is better than anything in our market — that part still surprises customers when they land on it.
MORE WORK
Other builds.
OR CCB #201884·Bend · Redmond · Sisters(541) 555-0177Answering now — 24/7
CCascade Plumbing24/7 emergencyEmergencyDrainsWater heatersRepiping(541) 555-0177Call or textCall now
24/7 emergency plumbing
Plumbers who
pick up.
pick up.
Burst pipe, backed-up drain, no hot water. Flat-rate pricing, quoted before we start the work.
Get help nowBook online
4.9188 Google reviews
Answering nowGet a plumber todayTell us what is happening.Full name(208) 555-01ZipWhat is going on?Send & get a timeDispatched in minutes, not days
EmergencyOn the road in 60 minDrains & sewerCamera inspectionWater heatersSame-day swap
Licensed & bondedFlat-rate pricingNights & weekendsUpfront quotes
Emergency dispatchedAI Voice answered in 1 ring
Custom website24/7 AI VoiceMissed-call text-backLead captureReview funnelOn-site SEO
NATE-certified techs·Serving the Treasure Valley(208) 555-0192Open today until 8 PM
BBlueline HVACSince 2011HeatingCoolingAir qualityPlans(208) 555-0192Call or textBook Service
Heating, cooling & air quality
Comfort, on the
first visit.
first visit.
Repair, replace, maintain. Seven days a week, with a tech at your door the same day.
Book my visitSee plans
4.9214 Google reviews
Live availabilityBook in 60 secondsPick a slot — no call needed.Full name(208) 555-01ZipHeating or cooling?See today’s timesConfirmation texted instantly
RepairSame-day, 7 daysReplaceFinancing from $89/moMaintenanceTwice-yearly tune-ups
NATE-certifiedFinancing availableSame-day service10-year parts warranty
Custom websiteLead captureLive bookingMissed-call text-backReview funnelCampaigns
BOOK A CALL
Stop losing jobs to voicemail.
Fifteen minutes. We will show you exactly what your system would look like, what it costs, and what it should return.