THE CHALLENGE
What was actually broken.
Cascade makes its margin on emergencies, and emergencies do not respect business hours. They were paying an answering service $380 a month to take messages that got read the next morning — by which point the homeowner had already found someone who picked up. Renee could name three jobs a week she knew she had lost that way, and assumed there were more she never heard about.
OR CCB #201884·Bend · Redmond · Sisters(541) 555-0177Answering now — 24/7
CCascade Plumbing24/7 emergencyEmergencyDrainsWater heatersRepiping(541) 555-0177Call or textCall now
24/7 emergency plumbing
Plumbers who
pick up.
pick up.
Burst pipe, backed-up drain, no hot water. Flat-rate pricing, quoted before we start the work.
Get help nowBook online
4.9188 Google reviews
Answering nowGet a plumber todayTell us what is happening.Full name(208) 555-01ZipWhat is going on?Send & get a timeDispatched in minutes, not days
EmergencyOn the road in 60 minDrains & sewerCamera inspectionWater heatersSame-day swap
Licensed & bondedFlat-rate pricingNights & weekendsUpfront quotes
Emergency dispatchedAI Voice answered in 1 ring
Cascade Plumbing — homepage as built.
WHAT WE INSTALLED
The website, and the system behind it.
Built and live in ten days. Text-back was switched on first, two days in, because it starts returning money immediately.
- A 12-page websiteBuilt around one job: getting someone in trouble to call in under ten seconds. Emergency CTA fixed to the screen on mobile.
- 24/7 AI VoiceA voice agent trained on their service area, flat-rate ranges and dispatch rules, answering every call after 5 PM and on weekends.
- Missed-call text-backFor daytime overflow, when two calls arrive at once.
- Emergency routingUrgent language triggers a direct ring to the on-call tech with the address already captured.
- Review funnel and SEOEmergency-intent keyword map plus automatic review requests on every completed job.
RESULTS
What it returned.
+$14k
Booked in the first 30 days after launch.
100%
Of inbound calls answered, including nights and weekends.
3.4 min
Average time from after-hours call to dispatched tech.
The answering service took messages. This books jobs. I listened to a recording of it handling a burst pipe at eleven at night — it got the address, told her which valve to shut, and had Kevin on the road. That is not an answering service, that is a dispatcher.
MORE WORK
Other builds.
ID Lic. #RCE-38122·Boise · Meridian · Eagle · Nampa(208) 555-0148Open today until 6 PM
SSummit RoofingEst. 2009ServicesRoofingStormFinancing(208) 555-0148Call or textFree Estimate
Roofing & storm restoration
Roofs that outlast
the weather.
the weather.
Licensed, insured, and out on estimates within 24 hours. Financing available on full replacements.
Get my free estimateSee our work
4.9214 Google reviews
Instant replyFree roof inspectionTwo questions. No obligation.Full name(208) 555-01ZipRepair or replacement?Get my free quoteAnswered in under a minute
Roof replacementAsphalt, metal, tileStorm & hailWe handle the claimRepairsSame-week service
Licensed & insuredFinancing availableFree inspections50-year warranty
Hi! I can price a repair or book a free estimate — which do you need?Need a full replacement quote
Write a message…
Custom websiteAI chat assistantLead captureMissed-call text-backReview funnelOn-site SEO
NATE-certified techs·Serving the Treasure Valley(208) 555-0192Open today until 8 PM
BBlueline HVACSince 2011HeatingCoolingAir qualityPlans(208) 555-0192Call or textBook Service
Heating, cooling & air quality
Comfort, on the
first visit.
first visit.
Repair, replace, maintain. Seven days a week, with a tech at your door the same day.
Book my visitSee plans
4.9214 Google reviews
Live availabilityBook in 60 secondsPick a slot — no call needed.Full name(208) 555-01ZipHeating or cooling?See today’s timesConfirmation texted instantly
RepairSame-day, 7 daysReplaceFinancing from $89/moMaintenanceTwice-yearly tune-ups
NATE-certifiedFinancing availableSame-day service10-year parts warranty
Custom websiteLead captureLive bookingMissed-call text-backReview funnelCampaigns
BOOK A CALL
Stop losing jobs to voicemail.
Fifteen minutes. We will show you exactly what your system would look like, what it costs, and what it should return.